PHOTOS ALONE WILL SELL YOU...
Yes, taking great photos is the nr. 1 thing you should work on. But great photos alone will not make potential clients book you.
Your website is not just your portfolio – sure you can and you should use it to showcase your recent and best work, like you would do on Instagram or Facebook, but your site should also be a sales tool.
When you build your site, it’s important to have your clients in mind. Which page do they see first? What information do they need when they first visit my site? How to make them stay on my site and look at other galleries. How to direct them to contact me?
And then there is the writing. A lot of wedding photographers say they hate writing and that they are bad at it.
We get it. You’re a visual story teller and that is what you are selling. But good copywriting can help you and your brand become more attractive to potential clients and generate more bookings in the long-run.