The biggest mistake with pricing.
Are you still using a PDF brochure to present yourself, your services and pricing?
Most of businesses, not just in wedding industry use a .pdf file to present their brand, services and pricing. Even though this is sort of the standard, we quickly realised there are some down sides to it, so we switched to online pricing.
There are several reasons why a standard PDF file is simply not good enough.
We are in the mobile phones era, so there is a big chance all your work, webpage and documentation is seen through a mobile phone’s screen.
This is great news! Our potential clients can view our work anytime.
The bad news is, if your website or documentation is not optimised for mobile phones, there is a big chance your potential clients will not bother with it and go to the next photographer.
THE ERA OF