They say a picture is worth a thousand words, but the same is also true the other way around; words can paint the perfect picture.
Giving context to your photos is sometimes almost as important as the photo itself, especially when you’re a wedding photographer looking for new clients. You don’t want your potential clients to just see themselves in your photos; you want them to imagine how it would feel to be there too.
This can be a problem for people who are not natural storytellers, especially when it comes to the written word.
We are very passionate about photography, so it was no problem for us to find the best design and photos for our website, but when it came to writing the texts to accompany them, we learned a few valuable lessons that we’ll now share with you (so that maybe you can skip a few of these lessons yourself!).
How to write better text? Here are the top 5 tips that helped us become better at writing our own website’s copy.